Wednesday, June 20, 2012

Consumer Marketing


Acxiom, a very inconspicuous sounding name, is one of the leading companies of consumer marketing information. They hold hundreds of thousands of very crucial information from what kind of printer type you like, to what kind of ads appeal to the average middle-age person. The article suggested there is an increasingly fine line between stalking someone's internet activity, to simply obtaining information about a certain websites activity. I found this article extremely interesting, because the internet seems to increasingly know more and more about me, and what i do even if I don't explicitly say it. It's disturbing. The article relates to the scope of  the internet's influence in our daily life. I'm sure when BBN, Cerf and Khan were making the first inventions, like packet-switching, they did not think they would be aiding the eventual formation of the information marketing company Acxion's take-over of the internet.  


Article Found @: http://www.nytimes.com/2012/06/17/technology/acxiom-the-quiet-giant-of-consumer-database-marketing.html?src=me&ref=technology

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